PDF is a file format developed by Adobe Systems for representing documents in a manner that is separate from the original operating system, application or hardware from where it was originally created. A PDF file can be any length, contain any number of fonts and images and is designed to enable the creation and transfer of printer-ready output.
Each PDF file encapsulates a complete description of a 2D document (and, with the advent of Acrobat 3D, embedded 3D documents) that includes the text, fonts, images and 2D vector graphics that compose the document. They do not encode information that is specific to the application software, hardware, or operating system used to create or view the document.
JPG's are often used for web sites and email as they are generally smaller file sizes as they are lossy meaning that some image quality is lost when the JPG is compressed and saved. The resultant 'lossy' file means that quality can never be recovered. The JPG format is often used in digital camera memory cards. The JPG file is a great format as it often manages to compress files to 1/10 of the size of the original file which is especially good for saving on bandwidth.
JPG is a graphical file format for editing still images, it offers a symmetrical compression technique which is processor intensive and time consiming in both compression and decompression. JPEG is a joint standard of the International Telecommunications Union (ITU-T T.81) and the International Organization for Standardization (ISO 10918-1). JPEG involves a lossy compression mechanism using discrete cosine transform (DCT). Compression rates of 100:1 can be achieved, although the loss is noticeable at that level. Compression rates of 10:1 or 20:1 yield little degradation in image quality.
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