MP4 files (MPEG-4 Part 14) are multimedia files. MP4 is a container format that can store video, audio and subtitle data (as well as more depending on content). Since stores like iTunes uses this container format, and it is used with iPod and PlayStation Portable (PSP), MP4 files have become more common.
MPEG-4 Part 14 or MP4, formally ISO/IEC 14496-14:2003, is a multimedia container format standard specified as a part of MPEG-4. It is most commonly used to store digital video and digital audio streams, especially those defined by MPEG, but can also be used to store other data such as subtitles and still images. Like most modern container formats, MPEG-4 Part 14 allows streaming over the Internet. A separate hint track is used to include streaming information in the file. The only official filename extension for MPEG-4 Part 14 files is .mp4.
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The GIF file format is a type of bitmap image and has become popular due to the growth of the internet. This file format supports up to 8 bits per pixel therefore giving an image the ability to contain 256 distinct colours chosen from the 24-bit RGB colour space. It also supports animations and whenever you see a logo or other sharp edged line art then you are probably dealing with the GIF format. It uses the lossless data compression technique which reduces the file size without any impact on the quality.
The GIF file format was invented by Compuserve for their online service, but they made the specifications publicly available. GIFs are able to hold multiple bitmaps of up to 256 colors each, using LZW (Lempel Zev Welch - a simple form of file compression that removes inefficiencies in the data storage without losing data or distorting the image) compressed raster data to minimize file sizes. The idea is to lessen the amount of colours in a GIF image to the minimum number necessary and to therefore remove stray colors that are not required to represent the image. A GIF graphic is unable to have more than 256 colors but it can have fewer colors, down to the minimum of two (black and white). Images with fewer colors will compress more efficiently under LZW compression.
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